Information for Apartment Sellers

1. AN APARTMENT SELLER'S GUIDE:

• Find a reputable broker with whom you are comfortable. Selling an apartment can be a daunting experience and working with someone you like and have confidence in greatly facilitates the process.
• In a hot market, find a place to move before selling. Though the average time on the market in New York City is about 137 days, apartments in a seller's environment may move almost as soon as they are listed. You should avoid being put in a corner and having to make a hasty decision about your new home.
• Get an appraisal (a Tungsten Properties Salesperson can recommend a top notch appraiser). Many appraisals are based solely on previous prices that are at least a month old and not applicable in a fast-moving market. It is important to have a strong appraiser to evaluate your apartment.
• A few dollars spent on cosmetics and repairs can make the apartment much more attractive and will help it to sell faster and at a higher price. Some paint in the right places, or even painting entire rooms can make a significant difference in price.
• Organize your closets. Prospective buyers will open all doors and drawers to see what space is available, and you want to show off all the space you have.
• Since you want to create the look of open space, you should store or sell extra furniture.
• A few flowers, neatness and clean bathrooms count a lot when prospective buyers visit.

2. A SUMMARY OF HOW A TUNGSTEN PROPERTIES AGENT WILL ASSIST YOU IN SELLING YOUR APARTMENT:

At Tungsten Properties, we realize that our reputation and success depend on the ability to produce a smooth and successful transaction at the most optimum terms and price. Your property will receive the most aggressive use of print advertising - all the benefits of today's new media plus immediate exposure to the entire Manhattan brokerage community. Additionally, our creative team will produce property photos, floor plans and virtual tours easily accessible to the industry's top loft and fine home website, www.solofts.com, covering both domestic and the important international buyers/renters. The result? Maximum exposure of your property. Our marketing team will make the sale or rental of your property our top priority. Our brokers will not "balance" their attention between your property and a dozen others or use unqualified assistants to carry the effort. We will not "pocket" exclusive listings; instead we invite and encourage all Manhattan real estate firms to participate. We're committed to setting the bar for the highest level of personal service and we'll let the others play the numbers game. We will:

• Assist in proper pricing of your home with an in depth consultation often with multiple agents.
• Suggest ways to present your home to its best advantage.
• Inform members of the Manhattan brokerage community that your property is on the market through the various listings systems, thereby alerting the largest pool of qualified buyers.
• Host broker open houses to generate excitement about the special features and assets of your property.
• Design a marketing program that may include advertising in appropriate print publications, a direct mail campaign and on Internet advertising through the Tungsten Properties site and others.
• Contact customers directly.
• Screen buyers, manage showings and conduct negotiations.
• Facilitate all paperwork and communications necessary to finalize a transaction.

3. WHAT WILL BE DONE WHEN YOU LIST YOUR PROPERTY EXCLUSIVELY WITH TUNGSTEN PROPERTIES? Appraising your Property:

First, our knowledge of the current real estate market allows us to accurately price your home based on our comprehensive database and that of our affiliate appraisal firm. The appraisal will include historical sales and current availability of similar properties. As marketing experts, we will even offer suggestions as to how you might enhance the appearance of your apartment to help achieve the best sales price possible.

Marketing your Property:

• Tungsten Properties will launch an array of strategies to expose your home to prospective buyers:
  • We produce color, professional brochures containing photos, floor plans and descriptions of your home which are then distributed to all cooperating Manhattan brokers and targeted purchasers.
  • We co-broker your property, making sure that all qualified brokers citywide are focused on your residence. Your property is broadcast to over hundreds of cooperating brokers through our listing exchange. We advertise your home in newspapers, magazines, and on the internet. Tungsten Properties advertising appears weekly in The New York Times and on occasion Wall Street Journal, New York Observer. We showcase your property in such magazines as Quest, Avenue, New York Living, and Manhattan Home.
  • Your property is showcased on our website which we promote constantly. Our site is comprehensive, user-friendly, and a one-stop resource for buyers, renters and sellers. It attracts more potential buyers because it provides valuable information, providing links to essential services such as schools, neighborhoods, moving, finance, maps, etc.
  • Your property appears in our regular newsletter, sent to corporate decision-makers and relocation executives throughout Manhattan.
  • We host well-promoted Open Houses designed to bring qualified buyers to your property. Selling your Property:

Once an initial offer is made, your Tungsten Properties agent will begin negotiations on your behalf and involve you as much as you like. The Tungsten Properties agent will handle all aspects of the transaction with authority and help you obtain the highest possible price for your investment. In addition, because we know our business, as well as the specific players involved in your deal, we can make your transaction proceed smoothly and rapidly as we negotiate and communicate with attorneys, mortgage brokers/bankers, appraisers, managing agents, board members and settlement personnel.

4. WHY AN EXCLUSIVE?

Unless you are available to market your property full time, take phone calls from brokers and buyers, make yourself available for appointments and open houses and invest money in advertising, you better let a professional handle the sale of your property. Marketing a property is a full time job and it requires a lot of attention, experience, money, and resources that you may not have at your disposal. The best broker for you would have access to networks of brokers and buyers nationwide and even worldwide. Internet skills and experience are a must in today's market. There are many national and international real estate sites that are used toady more than other traditional forms of advertising. The right broker would know exactly where, when and how to promote a property and in the most effective manner. From having the resources and access to the right comparables in order to price the property correctly, to knowing and having the experience of the art of negotiating, to the final stages of coordinating the flow of communication between attorneys, lenders, appraisers and everyone involved, you really can not do a better job than a professional broker. If you are considering selling your property contact us. We look forward to working with you to sell your property quickly and at the highest price.